It’s no secret, enjoying wine and music together is a perfect pairing and Brancott Estate™ is bringing an exciting music based program to consumers by creating a marketing partnering with seven time Grammy Award winning band, Lady Antebellum.
“We were lucky enough to have the chance to play over in New Zealand a few years ago”
"We are thrilled to bring together the flavorful and distinct wines of Brancott Estate with the rich harmonies of Lady Antebellum. This partnership brings together two of the best things in life, music and wine," says Matt Foley, Brand Director of Brancott Estate, Pernod Ricard USA.
“We were lucky enough to have the chance to play over in New Zealand a few years ago,” said Lady A’s Hillary Scott. “We’ve made so many great fans and memories over there, so we’re looking forward to bringing a taste of it out with us on the road this summer thanks to our friends at Brancott Estate!”
Brancott Estate will be activating at select concerts throughout the Spring and Summer. They will have in store promotional materials encouraging consumers to download their favorite Lady Antebellum tracks, as well as a number of signed guitars they will give away through their Facebook page. As part of their contest Brancott Estate will be offering consumers a chance to win a VIP experience with Lady A and go backstage to meet the band before one of their concerts. Consumers will need to upload an image of their own home’s Downtown. Entry and more information will be featured on Brancott Estate’s Facebook page: www.facebook.com/brancottestate.
About Brancott Estate
BRANCOTT ESTATETM. Honoring our Marlborough heritage, Brancott Estate wines take their name from our cherished Brancott Vineyard, home of the original Marlborough Sauvignon Blanc; one of the world’s favorite New Zealand wine styles. In 1973, Brancott Vineyard was planted with grapes, a decision that went against the popular opinion of the time that the South Island was too cold to grow grapes. In 1975, Brancott Vineyard was planted with the first Sauvignon Blanc grapes in Marlborough. This pioneering determination and skill of our winemakers and viticulturists continues to be evident in every bottle, as is the care and respect for the land that allow us to produce each and every one. Brancott Estate wines are sourced from multiple vineyards.
BRANCOTT ESTATETM is committed to sustainable practices and is a founding member of New Zealand’s original sustainable winegrowing initiative established in 1995. This programme has since transformed into Sustainable Winegrowing New Zealand (SWNZ). All vineyards and wineries are accredited under the scheme.
Brancott Estate is a trademark of Pernod Ricard New Zealand Limited.
Due to heavy rainfall and flooding this past weekend, Oak Mountain Amphitheatre has incurred damages that will prevent the venue from opening on April 12th for Lady Antebellum. The event has been rescheduled to Saturday, May 3rd. Read full article for details.
Three-time ACM “Vocal Group of the Year” Lady Antebellum took to the ACM stage last night to perform “Golden” featuring Fleetwood Mac's Stevie Nicks, which is available on iTunes now.
Lady Antebellum has been announced as one of the performers for the sold out Nightly Concerts at LP Field for the 2014 CMA Music Festival in Nashville. Read the full article for more festival details!
The ACM Lifting Lives Celebrity Golf Classic— the eighth held since 2004—brings together country music artists Frankie Ballard, Charles Kelley, Scotty McCreery, Jake Owen, and Cole Swindell as well as other members of the music community in a star-studded scramble tournament to raise funds and awareness for ACM Lifting Lives’ Diane Holcomb Emergency Relief Fund.
The Academy of Country Music and Dick Clark Productions has announced that Eric Church, Toby Keith, and Lady Antebellum with legendary musician Stevie Nicks are scheduled to perform on the 49th Annual Academy of Country Music Awards. Read the full article for details.
LADY ANTEBELLUM NAVIGATES TO NO. ONE WITH EIGHTH CAREER CHART-TOPPER “COMPASS”
Trio to be Honored with the Recording Artists' Coalition Award at Upcoming GRAMMYs On The Hill Awards
Lady Antebellum is at the top of the charts again this week, claiming the No. one spot on both the Billboard Country Airplay and Mediabase charts with their eighth career No. one “Compass.”
"When we got the news that ‘Compass’ was No. one, we were ironically enough, on a 500 mile detour on the bus in Canada trying to avoid an avalanche,” laughed Lady A’s Hillary Scott. “The timing was actually really funny and fortunately we’re going to make it in plenty of time to see all our fans in Vancouver tonight. We’re so thankful for all our friends in radio, our record label but especially to all the fans that are on their feet each night when we start the show with this song. The energy is infectious, and it sets the night off on an unbelievable course!"
“Lady A set the festive tempo for the show: first by making a surprise entrance from a riser at the back of the main floor and then by launching into the toe-tapping feel-good song ‘Compass.’” – Salt Lake Tribune
“From the opening notes of their current hit, ‘Compass,’ — delivered from a small stage at the back of the floor — the polished trio of Hillary Scott, Charles Kelley and Dave Haywood put on a show long on enthusiasm…” – St. Louis Dispatch
“…their voices locked into pristine harmony on such tunes as foot-stomping opener ‘Compass.’” – Boston Globe
Music and politics will unite at The Recording Academy's 2014 GRAMMYs on the Hill Awards on April 2 at the Hamilton Live in Washington, D.C. Seven-time GRAMMY winners Lady Antebellum will be presented with the Recording Artists' Coalition Award (named for The Academy's artists' rights program founded by Don Henley and Sheryl Crow), while House of Representatives Majority Whip Kevin McCarthy (R-Calif.) and House Democratic Leader Nancy Pelosi (D-Calif.) will also be honored for their support and understanding of music creators' unique role in American life. Known as "Washington's most interesting mix of music and politics," the event also feature live performances and one-of-a-kind tributes.
Additionally, Westfield Academy and Central School (Westfield, N.Y.) music teacher Kent Knappenberger, the recipient of The Recording Academy and GRAMMY Foundation's inaugural Music Educator Award, will be acknowledged for his dedication to music education.
"We are proud to honor Lady Antebellum for their artistry and inventiveness in the country arena as well as their philanthropic efforts to make a difference for disadvantaged children here and abroad," said Recording Academy President/CEO Neil Portnow. "The Academy is also pleased to honor House leaders McCarthy and Pelosi for their tireless support of music, and we look forward to another incredible evening in our nation's capital."
The high-profile celebration, which will feature a cocktail reception, dinner and awards presentation, will be attended by members of the recording and entertainment industries, including GRAMMY
The GRAMMYs on the Hill Awards are sponsored by SESAC, and proceeds from the event will benefit the GRAMMY Foundation's GRAMMY Signature Schools, which provides support for underserved music programs throughout the country. For updates and breaking news, visit The Recording Academy's Advocacy social networks on Twitter and Facebook.